English

Umeå Fashion Week, In English

Umeå Fashion Week has quickly established itself in young Umeå. Here, in a city with a pop band on every street corner, fashion really thrives. Now it’s once again time for northern Sweden’s biggest fashion week.

 

Umeå Fashion Week is an annual event for the fashion industry and the general public. It began in 2009, at the initiative of Umeå C (now Visit Umeå) and the municipality’s marketing department, as a way to position Umeå as northern Sweden’s leading fashion city. Since then, Umeå Fashion Week has grown every year and over the week people can enjoy shows, showrooms, talks, events in shops, dialogues, workshops, visits by well-known names from the fashion world and much else related to fashion. The event is arranged today by Visit Umeå, Umeå municipality and the communications and PR agency Plakat together with the shops and fashion businesses in the Umeå region.